Visual search for trademarks

Thursday December 14th 2017

James Almeida

Posted By
James Almeida

A company’s logo is an important part of its identity, but the process behind defining, registering and protecting these trademarks is a convoluted and rather archaic one. A startup called TrademarkVision aims to simplify it by replacing that laborious and arcane process with what amounts to a machine-learning-powered reverse image search. This isn’t in some lab, either: The EU just switched their whole image trademark system over to it.

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One giant ikea hack

Thursday December 7th 2017

James Almeida

Posted By
James Almeida

ikea

The Spanish architecture firm Izaskun Chinchilla has embraced the Ikea hack in its design for the Utopic_US coworking space in Madrid. The space is decked out in Ikea products, most of which have been put to unconventional use: Bunk beds were transformed into desk systems, hammocks became chairs, funky meeting rooms were done up like a traditional Japanese spa, and ladders and swings abound.

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