Category Archives: News

Award Winning Creative

Wednesday January 15th 2020

posted by Stan Loewen

The time, effort and level of detail that go into creating a unique and customized sales centre experience is extensive and something our team at Rally Creative takes very seriously. We’re honoured to see that two of the sales centres we developed in 2019 have become finalists for the 28th Annual Georgie Awards, and want to offer our congratulations to the Panatch Group and Macdonald Development Corporation.

50 Electronic Avenue, Port Moody
Developer: Panatch Group | Sales & Marketing: Hestia Marketing
50 Electronic Avenue, located in Port Moody is a 358 condominium development located at the former home of a black and white television factory. This historic site, gave Rally a unique branding opportunity that was rolled into a one-of-a-kind stick framed sales centre. The prominently positioned 3,000 sq ft sales centre gave us plenty of space and vantage points to work with. The striking sales centre truly reflected the attention to detail of the entire project and spoke to the developers commitment to quality.

Learn more about this project.

In addition to being nominated for its Sales Centre, the 50 Electronic Avenue project was also a finalist for the Best Advertising Campaign that Rally had the opportunity to develop the creative for.

Lakestone, Lake Country Kelowna
Developer: Macdonald Development Corporation
Lakestone, located in the heart of the Okanagans Lake Country, is 550 acre masterplanned community that offers architecturally striking single family homes combined with breathtaking scenery, a wealth of amenities and endless opportunities to enjoy the outdoors. Macdonald engaged the team at Rally to create a new sales centre in their latest phase within the second amenity building built at Lakestone. A combination of large scale custom millwork panels were integrated around the structural columns within the space to provide real estate for storytelling,  in tandem with minimizing the presence of these within the space.

Learn more about this project.

The Georgie Awards are held annually by the Canadian Home Builders’ Association of BC. The Gala is attended by over 600 industry professionals, representing the best in BC real estate. This year’s Gala will be held on March 14, 2020 and we can’t wait to see how these projects do!  

Congratulations again to these developers and for putting faith in the team at Rally to showcase their developments and tell their story.

a life changing investment

Thursday December 12th 2019

posted by James Almeida

Over the last year, Rally’s 2018 well contribution has helped bring fresh drinking water to the small village of Meta Atsella in Ethiopia. Not only has this positively impacted the village, but it’s changed the lives of the girls who used to walk 9 km daily to collect contaminated water for their families. With the addition of accessible clean drinking water, girls are now able to spend more time obtaining an education.

While accessible, clean drinking water shows some improvement to high school enrollment, this year, Rally wanted to take an Ethiopian girl’s opportunity to get an education even further. A startling 80% of girls in Ethiopian villages never make it past grade seven. While a number of factors impact this, one of the most significant is proximity to high schools. As most small villages do not contain a high school, the daily walk can be nearly 3 hours each way through dangerous, isolated terrain – a risky scenario many Ethiopian parents won’t allow their daughters to endure for an education.

This Christmas, Rally has once again partnered with Run For Water who have developed the Give a Girl a Goat program. Through this program, the top 4 girls in Ethiopian villages are carefully selected to participate. Their family is given a single goat and provided with training on the raising and breeding of goats as a sustainable source of income. Simply put, this goat becomes the girls bank account, allowing a family to pay for their daughter to attend high school and acquire a university education.

The growth of a single goat is exponential with the potential to grow into a herd of 100 goats in just 4 years. By selling 5 goats a year, families are able to:

• Cover all school essentials, including fees, textbooks, uniforms
and food
• Rent housing near the school, for the girls from the village to share
• Obtain a tutor

Within in 3 years, the income generated by the herd will be enough to fund sending the girl’s sister to school and create a better life for the entire family.

In tandem with the girls that Run for Water currently has enrolled in this life changing program, this Christmas Rally will help bring that number to close to 300. While the focus of this program is education, the long-term impacts go beyond this. Educated girls:

• Will get married later, resulting in fewer women dying during childbirth
and having fewer children overall. This shift results in a decrease in
poverty and a 50% decrease in child and infant mortality.
• Learn more about the importance of health, sanitization and
immunization through education.
• Become agents of change within their community. They’re far more
likely to start businesses, open health clinics, build infrastructure and
foster advocacy.

 

We couldn’t think of a better way to invest in human potential – empowering change and nurturing the future teachers, doctors, engineers and leaders of tomorrow, who will create a brighter future for their communities.

‘tis the season to count our blessings. Your continued support makes it possible for us to make a difference in a really big way. Merry Christmas from all of us at Rally Creative. We wish you the very best as you savour time with loved ones over the holidays.


LEARN MORE ABOUT OUR 2018 INVESTMENT WHERE WE HELPED BRING FRESH DRINKING WATER TO THE SMALL VILLAGE OF META ATSELLA IN ETHIOPIA

WATER IS FLOWING IN META ATSELLA

Friday November 22nd 2019

posted by Amanda Kooy

Last Christmas, Rally partnered with Run For Water to drill a fresh water well, providing over 5,000 people in and around the village of Meta Atsella, Ethiopia with clean water right in their community. Over 450 women and girls no longer have to travel over 9km daily to get contaminated stream water.

10 months later, the community has been trained in sanitation and health and the well is now operational, bringing fresh, clean water directly to its residents.

Your continued support of Rally Creative has made this life changing investment possible and we couldn’t be more grateful.