Award Winning Creative
Wednesday January 15th 2020
posted by Stan Loewen
The time, effort and level of detail that go into creating a unique and customized sales centre experience is extensive and something our team at Rally Creative takes very seriously. We’re honoured to see that two of the sales centres we developed in 2019 have become finalists for the 28th Annual Georgie Awards, and want to offer our congratulations to the Panatch Group and Macdonald Development Corporation.
50 Electronic Avenue, Port Moody
Developer: Panatch Group | Sales & Marketing: Hestia Marketing
50 Electronic Avenue, located in Port Moody is a 358 condominium development located at the former home of a black and white television factory. This historic site, gave Rally a unique branding opportunity that was rolled into a one-of-a-kind stick framed sales centre. The prominently positioned 3,000 sq ft sales centre gave us plenty of space and vantage points to work with. The striking sales centre truly reflected the attention to detail of the entire project and spoke to the developers commitment to quality.
In addition to being nominated for its Sales Centre, the 50 Electronic Avenue project was also a finalist for the Best Advertising Campaign that Rally had the opportunity to develop the creative for.
Lakestone, Lake Country Kelowna
Developer: Macdonald Development Corporation
Lakestone, located in the heart of the Okanagans Lake Country, is 550 acre masterplanned community that offers architecturally striking single family homes combined with breathtaking scenery, a wealth of amenities and endless opportunities to enjoy the outdoors. Macdonald engaged the team at Rally to create a new sales centre in their latest phase within the second amenity building built at Lakestone. A combination of large scale custom millwork panels were integrated around the structural columns within the space to provide real estate for storytelling, in tandem with minimizing the presence of these within the space.
The Georgie Awards are held annually by the Canadian Home Builders’ Association of BC. The Gala is attended by over 600 industry professionals, representing the best in BC real estate. This year’s Gala will be held on March 14, 2020 and we can’t wait to see how these projects do!
Congratulations again to these developers and for putting faith in the team at Rally to showcase their developments and tell their story.