December 2020

THE NEW WCI | RALLY COLLABORATIVE

Monday December 21st 2020

posted by Stan Loewen

We are excited to announce the merger between WCI MEDIA STUDIOS and RALLY CREATIVE. This new collective gives rise to a unique and innovative creative services agency, showcasing a diverse team of designers, 3D rendering artists, programmers, project managers and industry-proven consultants. We have aligned to increase our synergy, and yours.

As you have now seen – there have been a few developments that have come into play here in our Rally Creative world. Over the past 8 months we have been in discussions with one of our strategic partner agencies that we work in close tandem with – and I am pleased to announce that as of December 21st, 2020, RALLY CREATIVE will be merging with WCI MEDIA STUDIOS.

We are looking forward to the opportunities that this will provide both companies given our existing working relationship we already have in place, as our skill sets are very complementary to one another. The transition is admittedly happening very quickly, and the Rally team will be officially moving into the WCI offices Monday December 21st, and we will be working out of a combined studio space. It’s without saying, I am very excited to introduce our clients and suppliers to the management and team of the new WCI  RALLY COLLABORATIVE. In an effort to communicate what this looks like moving forward – I have outlined a few key points below.

WHAT ABOUT THE NEW NAME?
In discussions over the past months – Jeremy, Tanner and I have thrown out a lot of ideas around how we wanted to brand and position ourselves given that both companies have a long track record independent of each other. We felt that maintaining our collective names in our new identity was core to ensure that both companies are represented respectively moving forward. To underscore the ‘COLLABORATIVE’ speaks to the strong combination and merging of talents that have now aligned under our new banner. It rings true.

WHY THE MERGER?
The team at Rally have worked together with the WCI team for years in various capacities. We actually share many of the same clients. Between the two companies we have unique sets of core competencies and areas of expertise. The idea of merging our talents just made sense in creating an overall stronger service offering to our combined clients. What we now bring to our current client base is the ability to also provide additional 3D rendering and animation services with the ability to offer creative direction in-house. In tandem – WCI has provided our clients with hardware tech and installation (ie interactive touchscreens / video walls) as well as in-house web programming / interactive programming which strengthens our current competencies with respect to our creative in this realm. The addition of our new expanded scope of services and team in the new WCI  RALLY COLLABORATIVE simply strengthens what Rally has been able to provide to date – and brings even more to the table than what we have been able to provide in the past.

WHO IS WCI?
WCI is a studio located in Abbotsford specializing in 3D architectural rendering & animation, in addition to web and interactive programming, touchscreen and video hardware procurement, and interior design. www.WCIMediaStudios.com

HOW BIG WILL YOUR NEW TEAM BE?
Our current team will all be moving over to join up with the WCI team. In total we will now be a collective crew of 16 strong – with plans to be expanded over the coming months to serve you better.

WILL YOU STILL BE IN YOUR CURRENT STUDIO SPACE?
While I know that our clients (and us) will miss our current studio space, we will be consolidating and moving into the current WCI Studio in the Mill Tower in Abbotsford – literally just 2 minutes from our current studio location. The view from the new studio is pretty spectacular! I’m looking forward to having you come up into the tower to see for yourself!

WHAT WILL YOUR ROLE BE IN THE NEW WCI  RALLY COLLECTIVE?
I will be carrying forward with my current role as Creative Director. While my objectives remain the same as they have been for 34 years, and that is to provide and ensure that our client’s projects maintain brand integrity and presence, I will also be directing our team as part of the overall WCI  RALLY COLLABORATIVE leadership, and I will be committed to growing this new COLLABORATIVE into an even bigger powerhouse studio.

WHAT DOES THIS MEAN FOR CURRENT PROJECTS?
For those of you who have current projects with Rally – these will continue to move forward seamlessly. You will have the same creative direction from me, project management, designers and production artists working on your projects and delivering the same (if not better) work that you have come to know and identify us for.

THIS IS GOOD – RIGHT?
It’s all good across the board! This merger means that you will be getting so much more from our collective team in providing you with a more expanded full-service offering, and in alignment with what you have received from Rally Creative for the past 34 years.

NEW OFFICE ADDRESS / PHONE NUMBERS/ EMAIL
As of Monday December 21, our team has moved to the WCI offices! Any couriers / mail / etc, should be sent to the new office address listed below. All of our current Rally phone numbers will still go through to our new offices, and while we will all be sporting new emails addresses, our old email will continue to forward through as well.

This is an exciting new chapter in the long history of Rally, and I am happy to connect with any of you around the specifics of the newly formed collaborative with WCI, and any questions that you may have. I’m looking forward to sharing the next chapter in our story. We have aligned to increase our synergy, and yours.

AS OF DECEMBER 21st, OUR NEW COMBINED STUDIOS ARE LOCATED IN THE MILL TOWER:
300 – 34077 Gladys Avenue, Abbotsford, BC V2S 2E8
Tel: 604-852-6976 | 1-888-427-9997
stan@wcirally.com