February 2018

5 things to research before
designing a logo

Wednesday February 21st 2018

posted by James Almeida


Research in any area of design is essential, none more so than logo design. Research allows you to fully understand the problem at hand, which in turn enables you to design a solution that can be presented with confidence, having the knowledge needed to back up your decisions.

Creative Bloq takes a look at 5 things to research before designing a logo.


The Directional billboard

Thursday February 8th 2018

posted by James Almeida

Taking advantage of the fact that in France its client, McDonald’s, operates a lot more drive-through restaurants (known as McDrives over there, because France) than its main competitor, Burger King, TBWA\Paris set up this cheeky pair of billboards near Brioude in the Haute-Loire. The ludicrously tall one gives directions to the nearest Burger King drive-through, 258km away, while the little one points drivers to a much, much closer McDrive.