Thursday December 14th 2017
posted by James Almeida
A company’s logo is an important part of its identity, but the process behind defining, registering and protecting these trademarks is a convoluted and rather archaic one. A startup called TrademarkVision aims to simplify it by replacing that laborious and arcane process with what amounts to a machine-learning-powered reverse image search. This isn’t in some lab, either: The EU just switched their whole image trademark system over to it.