Mastering Responsive Web Design

Thursday August 4th 2016

James Almeida

Posted By
James Almeida

appboy-infographic-mobile-usage

Web design for mobile platforms is not about cramming all of your site’s content onto a smaller screen. You may have worked for years to optimize your content, but the long and short of it is this: mobile web design is a whole different animal. The goal is not to shrink your current website, but to redesign it for a mobile platform.

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Baby is as Baby Doesn’t

Thursday July 28th 2016

James Almeida

Posted By
James Almeida

baby

The brand revitalization of Baby Einstein coincides with the 20th anniversary of the iconic brand of developmental products designed to enrich baby’s young mind with a unique combination of language, music, art, animals and nature. The new visual identity is inspired by discovery and progressive learning. Bright Starts, a line of products designed to spark smiles and laughter in babies, is rebranded with simple, bright and amusing elements.

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The world’s ugliest colour
could stop you from smoking?

Thursday July 21st 2016

James Almeida

Posted By
James Almeida

uk-cigarette-packaging-pantone-448c

Deemed the world’s ugliest colour, Pantone 448C opaque couché is now being used on cigarette packaging to deter smokers.

The initiative began in 2012, when the Australian government commissioned research agency GfK Bluemoon to develop ideas for the most unappealing packaging design possible, with the aim to reduce demand.

Over 1,000 smokers took part in seven studies to choose the most unappealing colour, which resulted in Pantone 448C — named opaque couché — being chosen for its association with dirt and tar. It was then applied uniformly to all cigarette packaging, along with health warnings and photos depicting the effects of smoking, while the logos were removed altogether.

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