Market a “Boring” Brand
with Smart Web Design

Thursday November 10th 2016

James Almeida

Posted By
James Almeida

1-13

Branding a product or service that’s less than sexy has its challenges. Things like banking and health insurance rarely make the heart sing. Yet numerous “boring” brands have found ways to hit it out of the park with their digital communications. Strategic brand and web design tactics play key roles in their success. There are hundreds of ways to spice up a bland brand, but here are five essential design strategies to effectively market a “boring” product or service online.

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Great design is worth the wait

Thursday November 3rd 2016

James Almeida

Posted By
James Almeida

Account director Katherine Heaton joins Michael Johnson to discuss how johnson banks’ immersive creative process works, the role of strategy and how to keep plates spinning

Designer Hostels Are
Coming To A City Near You

Friday October 28th 2016

James Almeida

Posted By
James Almeida

www.mansberg.se

A decade ago, “hostel” was code for lumpy bunks in shared accommodations with questionable cleanliness. Today, budget-minded travelers can book a bed in spaces that have the same swanky details as expensive boutique hotels. Thanks to Generator, a British design-minded hostel brand founded in 1997, European backpackers could stay in chic rooms for as little as $15 a night. Now the company has its sights set on a North American expansion with the opening of a Miami outpost early next year and more hostels planned down the line.

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